The Survey and Analysis of Undergraduate Student Intentions

The postgraduate market, both taught and research, is of growing significance to universities as they strive to expand student numbers. It is a very competitive market which, in comparison with the undergraduate market, is still little understood by institutions. All too often we forget the progression intentions of existing undergraduates who are a potential market for postgraduate study both in the short and longer term. Do you know:

• What your undergraduate students are intending to do after graduation?
• Are they intending to do postgraduate study?
• Where are they applying?
• What factors are affecting their decisions?
• Who your competitors are?
• How you compare with competitors?
• Why students go elsewhere?
• How efficient your recruitment and marketing processes are in retaining existing undergraduate students?
• Whether you send out the right message?

Postgraduate Directions can now offer you the opportunity of gaining answers to these and many more questions. Our survey is web based under your logo and offered by you to existing undergraduate students. An in-depth analysis is then carried out by our highly experienced team.

You will receive an individual report, including over 15 tables identifying:

• The characteristics and demographics of respondents
• What they intend to do when they graduate
• Whether they intend to undertake postgraduate study and why
• Why they applied to your institution as an undergraduate
• Where they apply for postgraduate study
• Where your institution ranks in their decision
• Student satisfaction with your processes

The Undergraduate Intentions Survey comes at an initial cost of £3000 for up to 100 responses. Additional responses are charged at a rate of £300 per 25. The survey can be customised at additional cost.