The Survey and Analysis of Postgraduate Student Intentions

The postgraduate market, both taught and research, is of growing significance to universities as they strive to expand student numbers. It is a very competitive market which, in comparison with the undergraduate market, is still little understood by institutions. All too often we overlook the progression intentions of existing postgraduates. Do you know:

• Why Masters students chose to study at your institution?
• Where they are applying to do their PhDs?
• Who your competitors are?
• How you compare with competitors?
• Why Masters students go elsewhere?
• How efficient your recruitment and marketing processes are in retaining existing masters students
• Whether you send out the right message?

Postgraduate Directions can now offer you the opportunity of gaining answers to these and many more questions. Our survey is web based under your logo and offered by you to all students on taught Masters courses. An in-depth analysis is then carried out by our highly experienced team.

You will receive an individual report, including over 15 tables identifying:

• The characteristics and demographics of respondents
• What they intend to do when they graduate
• Does postgraduate research for a PhD figure in their decisions
• Why they applied to your institution
• Where else they applied
• Why they chose your institution
• Where else they applied
• Student satisfaction with your processes

The Postgradaute Intensions Survey comes at an initial cost of £3000 for up to 100 responses. Additional responses are charged at a rate of £300 per 25. The survey can be customised at additional cost.