The Survey and Analysis of Postgraduate Decliners

The postgraduate market, both taught and research, is of growing significance to universities as they strive to expand student numbers. It is a very competitive market which, in comparison with the undergraduate market, is still little understood by institutions. Do you know:

• Who your customers are?
• Who your competitors are?
• How you compare with competitors?
• Why students go elsewhere?
• How efficient your recruitment and marketing processes are?
• Whether you send out the right message?

Postgraduate Directions can now offer you the opportunity of gaining answers to these and many more questions. Our survey is web based under your logo and offered by you to all those who decline postgraduate offers. An in-depth analysis is then carried out by our highly experienced team.

Take a look at our Model Report for an example of the type of information our surveys have to offer you.

You will receive an individual report, including over 15 tables identifying:

• The characteristics and demographics of respondents
• Which courses they applied for
• Where else they applied
• Why they applied to your institution
• What they did instead of taking up your offer...and why
• Student satisfaction with your processes

The PGD Decliners Survey comes at an initial cost of £3000 for up to 100 responses. Additional responses are charged at a rate of £300 per 25. The survey can be customised at additional cost.