Postgraduate Marketing: successful marketing in a crowded, competitive and complex marketplace.
Tuesday 26th October 2010London House, Goodenough College, London
1 day
This seminar is now fully booked. Please get in touch if you would like to be placed on a waiting list.
Most institutions, faculties and departments want more, and/or better, postgraduate students, but the increasingly competitive marketplace and the complex diversity of both postgraduate markets and the means of reaching them can be challenging. Following on from the Smith report, this workshop is for those involved in postgraduate marketing at corporate, faculty or departmental level, whether marketer, academic or administrator.
This popular workshop challenges the at times tenuous relations between marketers and academics in their quest for increasing postgraduate numbers, both PGT and PGR to maintain programme viability.
The workshop will be delivered by Howard Green and Amanda Brook and include specific coverage of the Chinese market with guest speaker Dr Lee Zhuang.
Provisional Programme
| 9.30 - 10.00 | Registration and Coffee |
| 10.00 - 10.10 | Introduction |
| 10.10 - 10.30 | Howard's Quiz |
| 10.30 - 11.00 | Postgraduate Markets and Marketing: Contexts: Facts, Fears and Fallacies |
| 11.00 - 11.30 | Understanding your market: Market Segmentation |
| 11.15 - 11.45 | Breakout Session 1: Where are we now and where do we want to be? Current approaches to PGT strategic planning |
| 11.30 - 12.05 | Breakout Session 1 |
| 12.05 - 12.20 | Feedback |
| 12.20 - 12.25 | Delegates' Direction Plans |
| 12.25 - 1.00 | The international market: the case of China |
| 1.00 - 1.30 | Lunch |
| 1.30 - 2.15 | Creating a market-led postgraduate marketing strategy: Marketers and Academics Collaborating |
| 2.15 - 2.25 | Task: How collaborative is your institution? |
| 2.25 - 2.55 | Practical effective marketing |
| 2.55 - 3.00 | Delegates' direction plans |
| 3.00 - 3.30 | Breakout Session 2 |
| 3.30 - 3.55 | Feedback |
| 3.55 - 4.00 | Delegates' Direction Plans |
| 4.00 - 4.15 | Future Directions: Delegates priorities and future actions |
| 4.15 | Close |
The cost for this event will be £295 per delegate. Due to the nature and level of this workshop, places are limited to 30.
This seminar is now fully booked. Please get in touch if you would like to be placed on a waiting list.
